Advertising and Marketing News

MARTINEZ, Calif., June 17, 2025 (SEND2PRESS NEWSWIRE) — PRToolFinder®, the only online database dedicated solely to Public Relations tools, has introduced a free, limited-access tier, making it easier for PR professionals, in-house teams, and businesses to discover essential PR tools and technology. PRToolFinder is the only comprehensive online database 100% focused on Public Relations tools.

PLANO, Texas, June 9, 2025 (SEND2PRESS NEWSWIRE) — Optimal Blue today announced a new product that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time. Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual effort loan officers currently spend evaluating refinance potential by automatically analyzing entire portfolios each month and putting recapture opportunities directly into originators’ hands.

GARDEN GROVE, Calif., June 3, 2025 (SEND2PRESS NEWSWIRE) — Informative Research, a premier technology provider delivering data-driven credit and verification solutions to the lending community, today announced that Senior Vice President of Marketing Craig Leabig has been named a 2025 HousingWire Marketing Leader. This year’s award honors 55 professionals reshaping how mortgage and real estate companies engage prospects and accelerate growth. Leabig’s strategic leadership has transformed Informative Research’s marketing into an engine of innovation and measurable results.

ATLANTA, Ga., June 2, 2025 (SEND2PRESS NEWSWIRE) — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies serving the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, today announced that Executive Vice President Lindsey Neal has been named a recipient of HousingWire’s 2025 Marketing Leaders Award.

BOULDER, Colo., June 2, 2025 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that Courtney Dodd, head of marketing, has been named to HousingWire’s prestigious Marketing Leaders list for 2025. She was also a 2024 Marketing Leaders recipient. The Marketing Leaders award honors the outstanding accomplishments of mortgage and real estate marketing executives who are the visionaries behind the strategies, campaigns and branding efforts that push the industry forward.

LOS ANGELES, Calif., May 20, 2025 (SEND2PRESS NEWSWIRE) — P1 Commerce LLC today announced its official launch as a data-first eCommerce marketing firm designed to optimize performance and efficiency at scale. Unlike traditional agencies focused primarily on their own growth, P1 Commerce is an expert-led firm uniquely positioned to be the best, not the biggest – delivering strategic, measurable outcomes for global brands.

OMAHA, Neb., May 8, 2025 (SEND2PRESS NEWSWIRE) — US Farm Data is pleased to announce the hiring of Chris Sidles as Director of Innovative Data Solutions, a newly created role designed to expand the company’s strategic partnerships with enterprise-level agribusinesses and related sectors. In this role, Sidles will work directly with executive leadership teams – CEOs, CMOs, VPs of Marketing and Strategy.

EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022, this brand alignment marks the final integration step of SeQuel and Franklin Madison, bringing together decades of direct marketing experience and expertise.

CHARLOTTE, N.C., April 2, 2025 (SEND2PRESS NEWSWIRE) — Apparo, a nonprofit that helps other nonprofits do more to improve lives in our communities through the strategic use of technology, is now offering a free, detailed guide the use of Artificial Intelligence (AI). To quote the Playbook, “Leveraging AI technologies, nonprofits can optimize their operations, enhance their impact, and better fulfill their missions in the communities they serve.”

CINCINNATI, Ohio, April 2, 2025 (SEND2PRESS NEWSWIRE) — Senneca launches their new website, Senneca.com, showcasing innovation and leadership in the specialty door industry. As a family of industry-leading brands including Chase, Eliason, Door Engineering, Subzero Engineering and Thermoseal, Senneca delivers specialized solutions tailored to your unique needs.

SAN DIEGO, Calif., March 4, 2025 (SEND2PRESS NEWSWIRE) — ShelfLife (GetShelfLife.com) and author Alex Strathdee today announced the release of “Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money” (ISBN: 979-8890792631), the ultimate playbook for nonfiction authors seeking to boost book sales, build an audience, and create a bestseller that never stops selling. This book pulls back the curtain on how the top authors of today such as James Clear of “Atomic Habits” sold over 20 Million copies.

LOS ANGELES, Calif., Feb. 21, 2025 (SEND2PRESS NEWSWIRE) — SalesMind.ai, a cutting-edge AI-powered sales automation platform, has announced a research collaboration with Dave Zes, Statistics & Data Science Lecturer at UCLA and two teams of statistics students from UCLA to tackle one of the biggest challenges in AI-driven lead generation: data accuracy and quality.

NEW YORK, N.Y., Feb. 13, 2025 (SEND2PRESS NEWSWIRE) — StarKnightMT, a leading UTV accessories brand, proudly announces its title sponsorship of UTV Offroad Adventures to expand brand exposure and engage with the off-road community. This partnership reflects StarKnightMT’s commitment to providing high-quality gear for adventure seekers. As the brand’s slogan says: “Your trail, your gear.”

NEW YORK, N.Y., Jan. 15, 2025 (SEND2PRESS NEWSWIRE) — The J.R. O’Dwyer Company, Inc. has published its January 2025 Crisis Communications Magazine featuring content designed to assist corporations and organizations manage their reputation, prevent communications crises and communicate effectively with the public and stakeholders.

LOVELAND, Colo., Jan. 9, 2025 (SEND2PRESS NEWSWIRE) — Street Media Group, a leading out-of-home advertising provider, has announced plans to develop a new state-of-the-art digital billboard along Interstate 25 in northern Colorado. The 14-foot x 48-foot double-faced digital display will be strategically positioned at exit 254 between Loveland and Johnstown, marking a significant expansion of the company’s regional presence.

SACRAMENTO, Calif., Jan. 3, 2025 (SEND2PRESS NEWSWIRE) — Glynns Thomas, founder of Sacramento’s renowned headshot photography business Glynns Thomas Headshots, has been selected to present at Imaging USA 2025. This prestigious conference, dedicated to photography and imaging professionals, will take place in Dallas, Texas, from February 2-4, 2025.

NEW YORK, N.Y., Dec. 12, 2024 (SEND2PRESS NEWSWIRE) — Recently, the Tenorshare website has received a major upgrade that focuses on providing a better user experience. “The upgrade is all about making life easier for our users. Our website now features our newest innovative products to enable users to solve more challenging problems from their daily walk of life,” says a Tenorshare spokesperson.

CERRITOS, Calif., Nov. 25, 2024 (SEND2PRESS NEWSWIRE) — This year families with children undergoing treatment at local children’s hospitals can check one thing off their holiday to-do list, getting a Christmas tree, thanks to a local brand representative firm and its clients. EPIC trends and partners launched their 3rd annual holiday campaign, Bringing Christmas Home, by delivering 200 undecorated Christmas trees to its diverse group of clients in design around Southern California.

NEW YORK, N.Y., Nov. 19, 2024 (SEND2PRESS NEWSWIRE) — Tenorshare is proud to share that its brand visual system has won French Design Award, reflecting on its innovation and dedication to great user experiences. “The award reflects our team’s effort to create functional and visually appealing products. As a highly adaptable smartphone solutions brand, Tenorshare has always aimed to provide a ground-breaking experience for users worldwide,” says a Tenorshare spokesperson.

POMPANO BEACH, Fla., Oct. 30, 2024 (SEND2PRESS NEWSWIRE) — The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the Town of Lake Park’s Community Redevelopment Agency (CRA) to create a Marketing, Communications, and Public Relations Plan, which will further the goals outlined in the CRAs recently updated Master Plan. RMA has assembled a seasoned team of professionals who will collaborate closely with the CRA to develop a comprehensive strategy.

ATHENS, Ga., Oct. 25, 2024 (SEND2PRESS NEWSWIRE) — FormFree®, a leader in financial technology since 2007, today announced several enhancements to its customer acquisition marketplace, FormFree Exchange (FFX). Topping the list of enhancements is the auto-matching capability, connecting borrowers and lenders in seconds.

TEMECULA, Calif., Oct. 18, 2024 (SEND2PRESS NEWSWIRE) — Neotrope®, a 40+ year old marketing and entertainment company, announced today that it is now accepting applications from U.S. based 501(c)(3) charities “doing good” for its JL Simmons Nonprofit PR Grants program. For 2025 ten worthy causes will each receive $3,000 of in-kind donations for PR and marketing support via Send2Press® Newswire, for a total program value this year of $30,000. Neotrope is celebrating its 42nd anniversary in 2025, while Send2Press celebrates the 25th anniversary of the brand.

POMPANO BEACH, Fla., Oct. 1, 2024 (SEND2PRESS NEWSWIRE) — The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the City of Bartow’s Community Redevelopment Agency (CRA) to conduct a feasibility study for the potential redevelopment of commercial and residential properties, along with capital improvement projects, within the CRA district.

SAN CARLOS, Calif., Sept. 19, 2024 (SEND2PRESS NEWSWIRE) — ProPair, the fastest way for marketing and sales leaders to implement predictive AI, has released its Q2 2024 Impact Study, showcasing a substantial 46% improvement in sales conversions using Predictive Lead Assignments compared to standard lead assignment methods. This breakthrough underscores the growing importance of data-driven decision-making in sales strategies.

IRON COUNTY, Utah, Sept. 17, 2024 (SEND2PRESS NEWSWIRE) — As if doxing wasn’t bad enough with home addresses and cellphone numbers posted online by cyberbullies, Rockwood Communications Counsel, Inc., warns that troll farms can quickly fuse an individual, or company to manipulated, information, including impersonating LinkedIn accounts, making it virtually impossible for online searchers to find the real you or your company apart from the dangerous, unethical labels.

HENDERSON, Nev., Sept. 10, 2024 (SEND2PRESS NEWSWIRE) — Digital Warlock, a global digital marketing firm celebrating over 25 years in the Internet industry, recently made the decision to move to sunny Las Vegas, Nevada as its new home. As a new member of the local community, Digital Warlock also made a transition in its business approach – for the first time in over 20 years, the company would pursue the retail and local businesses directly, rather than focusing on providing white label discounted services to advertising agencies, marketing consultants, and web design firms.

GREENVILLE, S.C., Aug. 27, 2024 (SEND2PRESS NEWSWIRE) — Navigo Marketing (“Navigo”), one of the top agencies for Beauty and Wellness brands in the United States, today announced the expansion of its Retail Media Network (RMN) Services. Navigo has made a name for itself in the Amazon Beauty space with its deep beauty expertise.

LEWES, Del., Aug. 21, 2024 (SEND2PRESS NEWSWIRE) — Introducing The Small Business Exchange Network (SBEN): A groundbreaking solution designed to revolutionize the way small businesses are bought, sold and transferred. The challenges faced by small business owners in the United States are growing, with less than 20% of small businesses listed for sale actually finding buyers under current business selling options.

PITTSBURGH, Pa., July 30, 2024 (SEND2PRESS NEWSWIRE) — PIC proudly introduces WooSOS™, a powerful WordPress® Plugin that streamlines inventory management and order processing for businesses using WooCommerce® and SOS Inventory™. WooSOS simplifies online order fulfillment by pushing orders from WooCommerce – an ecommerce plugin – into SOS Inventory, an inventory management application.

LAWRENCEVILLE, Ga., July 25, 2024 (SEND2PRESS NEWSWIRE) — Alliance Group proudly announces that its esteemed Spanish Marketing Expert, Oscar Lievano, has been appointed as the Marketing and Development Committee Chair on the Board of Directors of the Georgia First Generation Foundation. This appointment underscores Alliance Group and Oscar’s commitment to community engagement and educational empowerment, especially for first-generation students.

ATLANTA, Ga., July 15, 2024 (SEND2PRESS NEWSWIRE) — Alliance Group is proud to announce that Carlos Vazquez, its esteemed Marketing Coordinator, has been elected to the University of Georgia’s Latino Alumni Council. Carlos will serve a two-year term, spanning July 2024 to July 2026. The University of Georgia Alumni Association extended their heartfelt congratulations to Carlos.

MINNEAPOLIS, Minn., July 9, 2024 (SEND2PRESS NEWSWIRE) — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

BOULDER, Colo., June 3, 2024 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry veteran Courtney Dodd, has been named to HousingWire’s 2024 Marketing Leaders list. The award celebrates the industry’s most creative and influential marketing minds who have demonstrated a track record of transforming brands, leading teams and driving business results.

JACKSONVILLE, Fla., June 3, 2024 (SEND2PRESS NEWSWIRE) — Dark Matter Technologies (Dark Matter), an innovative leader in mortgage technology backed by time-tested loan origination software and leadership, today announced that its vice president of marketing, Wes Horbatuck, has been honored by HousingWire as one of its 2024 Marketing Leaders.

ATLANTA, Ga., May 30, 2024 (SEND2PRESS NEWSWIRE) — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotion of Johnna Szegda to vice president.

POMPANO BEACH, Fla., May 30, 2024 (SEND2PRESS NEWSWIRE) — The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the Downtown Kissimmee CRA (DKCRA) to create a Branding and Marketing Strategy for the district, which also includes the Historic Downtown Kissimmee area. RMA boasts a proven track record of success, having revitalized numerous cities and CRA districts across Florida.

BOULDER, Colo., May 10, 2024 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry-veteran Courtney Dodd, has been named a 2024 Sales, Marketing and PR Trailblazer award honoree by PROGRESS in Lending. Now in its fifth year, the award recognizes the top sales, marketing and public relations executives making the biggest impact on the mortgage industry today.

SCOTCH PLAINS, N.J., May 7, 2024 (SEND2PRESS NEWSWIRE) — Insurerants (Insurerants.com) combines the expertise of two industry veterans, JT Images and PL Communications, known for web design, SEO services, and content optimization tailored for insurance lead generation. With over two decades of joint experience, the partnership provides insurance professionals with the tools and strategies needed to increase sales in niche markets.

ATLANTA, Ga., April 17, 2024 (SEND2PRESS NEWSWIRE) — Alliance Group, a leader in the life insurance and annuity sectors, is thrilled to announce the promotion of Travis Grenier to Vice President of Marketing. Grenier, a ten-year veteran at Alliance Group, has been instrumental in developing the company’s internal video marketing production studio and program, setting a new standard in the independent marketing space within the life insurance and annuity industries.

ATLANTA, Ga., April 17, 2024 (SEND2PRESS NEWSWIRE) — Alliance Group, a leading IMO in the life insurance and annuity sectors, is pleased to announce Carlos Vazquez’s transition to a full-time role as Marketing Coordinator within the company’s esteemed marketing team. After an impactful 15 months serving as a Special Assistant to the CEO, Vazquez will now lend his talents to the coordination, prioritization, and execution of daily tasks for the marketing team, further enhancing the support and resources available to Alliance Group’s independent agents, agencies, and partners.